With buyers more willing to look past big-box conveniences and invest their hard-earned money back into local communities, small businesses have a big opportunity to grow both their seasonal sales and their long-term customer base. 

In this guide, you’ll learn:

• Why your customers should care about small businesses
• The history of Small Business Saturday
• How to leverage your small business status with marketing
• How to plan a successful Small Business Saturday
• How to give your customers the shopping experience they crave

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